Case Study

The American Diabetes Association's websites delivers increased revenue from digital advertising in first year

The American Diabetes Association (ADA) was founded in 1940 by 26 physicians. It now has more than 1 million volunteers, a membership of more than 500,000, a professional society of nearly 14,000 health care professionals, as well as more than 800 staff members.

ADA’s challenge

In 2016, ADA decided to undertake a holistic redesign of its content platform. The Association wanted to give advertisers the view-ability they required, provide a streamlined, simple reader experience, and respond to the increasing demand for access on mobile and tablet devices.

The HighWire solution

HighWire converted ADA’s four journals to the new JCore platform. In less than five months, the sites launched with increased viewability options for advertisers, a responsive design to support mobile readers, and ready-to-use web page designs that ADA could customize to meet strategic goals.

Our new design delivers an elegant reader experience, makes it easier to find important content, and has resulted in increased advertising revenue.

Christian Kohler, Associate Publisher, Scholarly Publishing, American Diabetes Association

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