Case Study

The American Society of Hematology launches Blood Advances, an open access journal to “transform the conversation”

With more than 17,000 members from nearly 100 countries, the American Society of Hematology (ASH) is the world's largest professional society serving both clinicians and scientists around the world who are working to conquer blood diseases.

ASH publishes two journals: Blood and Blood Advances. Already using HighWire to host it’s digital version of Blood, in 2017 ASH launched Blood Advances on the JCore platform. Blood Advances is a digital only bi-monthly journal with over 13,500 subscribers.

ASH’s challenge

The American Society of Hematology has published Blood, the most-cited, peer review journal in its field, since 1946. ASH launched Blood Advances™ in 2016, its first new journal in 70 years, with the goal of “transforming the conversation” among the global hematology community.

The HighWire solution

Utilising HighWire’s JCore platform, ASH wanted to deliver new technology, communication and content formats that promoted reader and author engagement in the first expansion of the trusted brand.

Our innovative online platform will serve as an incubator to test novel methods of communication and interaction with our community.

Dr. Robert Negrin, MD, Founding Editor-in-Chief, Blood Advances

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The American Society of Hematology download the full case study.

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